A new product campaign for Pierce’s original and spicy, crispy chicken fillets. Pierce’s debut product for competition in the “Chicken Sandwich War”. The product launch included digital and social media as well as print materials to support the sales team. Taste of Victory was so successful that they decided to expand it to other product launches as well.

With Pierce Chicken, victory is assured.

What I contributed:

Campaign Concepting
Art Direction & Design
UX & UI Design